Before PB&J, I spent nearly 7 years in advertising — building digital strategies and launching campaigns for brands like Coca-Cola, BMW, Honda, and more. I was in the rooms where big ideas were born and even won a few awards for the work. But somewhere along the way, I started craving a different kind of creativity. One that wasn’t just about timelines and targets, but about emotion, instinct, and intention. So I picked up the camera — and what started as a side project quickly turned into my main lens. PB&J is where all that experience comes together: strategy from the boardroom, craft from behind the camera, and visuals made to move people and brands.

For the past 5 years, Riya has been the creative force behind the visual storytelling of some of the biggest brands, including Google, Domino's, HP, Maruti Grand Vitara, and Volkswagen. As an experienced Art Director, she specializes in ad set styling and creative mood-boarding, crafting unique visual experiences that bring campaigns to life. Her work has helped brands like Ekaya Banaras, Nicobar, Pokerbaazi, and Zomato stand out with bold, compelling visuals that resonate deeply with their audience.